Why do some businesses dominate online while others struggle to get calls — even when they’re great at what they do?
In this episode of The Prosperity Lounge, Joey Ruffalo sits down with Wes Towers, founder of Uplift 360, to break down what actually works when it comes to websites, SEO, and positioning — especially in an AI-driven world.
Wes didn’t learn marketing from textbooks. He learned it in the trenches, helping builders, contractors, and trades turn their online presence into real, measurable growth — calls, bookings, and revenue.
In this conversation, we cover:
Why most businesses get left behind online
The difference between more traffic and the right traffic
Why weak messaging leads to weak revenue
How authenticity becomes a competitive advantage
What it really takes to become the obvious first choice in your market
How to stop wasting money on marketing that doesn’t convert
If you’re a business owner who knows your website or messaging isn’t pulling its weight, this episode will challenge how you think about growth.
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👉 Connect with Wes Towers / Uplift 360:
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